We didn't build a Shopify clone for Africa.
We built the commerce operating system Africa was always supposed to have — WhatsApp-first, M-Pesa native, works offline, runs on a R1,500 phone.
Why we exist
Africa has 1.4 billion people, 350 million smartphones, and a commerce engine that runs on WhatsApp, M-Pesa and EFT. Yet every "global" e-commerce platform — Shopify, Wix, BigCommerce — was built for credit-card buyers on fast fibre in California or London.
African hustlers, township shops, hair salons, safari operators and SaaS founders deserve the same world-class commerce tooling. Just designed for our realities: airtime budgets, load-shedding, EFT screenshots, cash on delivery, multilingual customers, mobile-first everything.
That's Ubuntu BizBox. One ecosystem. Five capabilities. Built in Africa.
Built by Africans, for Africa
Designed in Joburg.
Tested in Nairobi.
Localised in Dakar & Casablanca.
Our engineers sit where our customers sit. We test on the same R1,500 phones, on the same MTN and Safaricom networks, in the same load-shedding evenings. We speak the languages our buyers DM you in — English, Français, Kiswahili, العربية, isiZulu — because translation is not the same as understanding.
That's why M-Pesa, Wave, Orange Money, EFT screenshots and WhatsApp checkout aren't "international features" we're rolling out next quarter. They are the product.
Johannesburg
South Africa
Nairobi
Kenya
Dakar
Sénégal
Casablanca
Maroc
Where our team builds, ships and answers your support tickets.
What we believe
Ubuntu — I am because we are
Every feature ships with the township seller, the salon owner and the safari operator in mind. If it doesn't work on a R1,500 phone over 3G, we don't ship it.
Africa is not a single market
Lagos is not Nairobi is not Cape Town. We support 5 languages, 4 payment rails, multi-currency and country-specific compliance from day one — not as a 'phase 2'.
Trust is the product
POPIA-aligned, RLS-enforced, PCI DSS Level 1 processors, SOC 2 Type II infrastructure. We publish our security page. We publish our status page. No marketing fog.
Fair pricing, transparent forever
Free forever plan that's actually free. No transaction fee surprise. No 'enterprise — call us'. The same product for a hustler and a 100-store chain.
By the numbers
5,000+
Active stores
54
African countries
5
Languages, full parity
24h
From signup to live store
Build with people who actually live here.
Start free. Talk to a real human in Johannesburg or Nairobi any day of the week.